Marketing yourself as an agent
“CENTURY 21 is the most recognized name in real estate*” so you
already have a head start. The next step is to define yourself from the other
guy. Creating a brand, and delivering a little bit of your personality with each
flyer, brochure and business card you hand out is a more than a good idea, it is
a crucial part of growing your business.
Marketing your listing
CENTURY 21 Elite believes that you are not just selling a home
you are selling a lifestyle. That is why Century 21 Elite captures each home’s
individuality, and creates FREE custom flyers for each listing.
Source: 2007 Ad Tracking Study. The survey results
are based on 1216 online interviews with a national random sample of adults
(ages 25-54) who are equal decision makers and who have bought or sold a home
within the past two years or plan to purchase or sell a home within the next two
years. Brand awareness questions are based on a sample of 1216 respondents with
a margin of error of +/- 2.4% at 90% confidence level. The study was conducted
between February 19th - October 7th, 2007 by Millward Brown, a leading global
market research organization.